Targeting & Segmentation

Gain a deeper understanding of how to successfully construct highly targeted and segmented email communications including highly personalised content.

Topics include an in-depth overview of the use of our target expression engine to effectively target using the following types of data: Profile and demographic, Taguchi engagement, 3rd party engagement (e.g. website behaviour), purchase behaviour, products, recency, frequency, monetary value (RFM), create dynamic content segments within your emails based on database attributes and more.

Trainees will receive a personalised “Taguchi Training Targeting & Segmentation Certified” certificate after attending this training session.

Download the full course guide for more information

12pm-1pm (AEDT)
Online